“Lauren Currie shows us how to unlearn the rules that keep us small, and how to write our own rules that set us free. Every page of this book is an invitation to take up space.”

Amie McNee, Author of We Need Your Art

“Lauren Currie shows how reframing self-doubt and redefining success can help us grow with confidence. A powerful reminder that confidence is not a fixed trait but a daily practice.”

Anne Laure Le Cunff, neuroscientist and founder of Ness Labs

“No-one knows more about empowerment than Lauren Currie. This book is a real force for positive change in this world. Be UPFRONT contains everything you need to learn — and unlearn — about confidence. Truly inspiring.”

Viv Groskop, author of How to Own the Room

“This book isn’t just about confidence.
It’s about women across every race and culture - owning the truth of it and carrying it as a light for the world.”

Dr Meenal Viz, Author of Power of Protest

WHAT YOU NEED TO KNOW

About the book

This book works like a map. It’s built around 24 rules: old rules you’ve been taught to follow, and new rules to replace them with. Each chapter starts by unlearning - naming the rule that holds you back. Then it moves into relearning - a new rule that opens space for confidence to grow. And finally, each chapter invites you to be UPFRONT, with practical tools, stories, and an UPFRONT Moment designed to help you practise the new rule in your own life.

WHAT READERS SAY

What BE UPFRONT will teach you

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“One of the great myths of the time is that there is a cookie-cutter methodology to achieve confidence in work, in life and play. In Lauren Currie’s new book, Be UPFRONT, she debunks existing beliefs, deconstructs what confidence is, what it isn’t, and shares innovative ways of rethinking the role it has in our lives.”

Debbie Millman, Host of Design Matters

“Be UPFRONT is a manifesto for collective power. Lauren Currie helps the reader develop the type of personal confidence that becomes a social movement. She shows us how courage expands through connection and collaboration instead of completion. I am excited for this guidebook to be in the hands of women who are ready to take their position upfront!”

Tamu Thomas, author of Women Who Work Too Much

“Most books on confidence tell women to adapt to broken systems. Be Upfront dares us to do the opposite, to trust the women we already are and use our voices to change the rules entirely.”

Stacey Grant-Canham, Founder of Black and Beech

“Galvanising, compassionate and pragmatic. This is a rare book that doesn't shy away from the societal difficulties faced by women, but takes them on. Empowering and exciting. I will be recommending to all of the women in my life”

Dr. Sula Windgassen

ABOUT THE AUTHOR

Lauren Currie

Lauren Currie OBE is an entrepreneur, author, and global voice on confidence as a tool for economic justice.

She is the Founder of UPFRONT, a company redefining confidence as a core leadership competency, essential to culture change, equity, and performance. UPFRONT’s flagship programme, The Bond, has upskilled 15,000+ women across 50+ countries and is trusted by organisations like Nike, Spotify, and the Ministry of Defence.

Lauren believes confidence is not a personality trait, it’s a social and economic lever. She’s spent the last decade building businesses, products and ideas that prove it. Lauren was awarded an OBE for services to design and diversity, and was named one of the UK's top businesswomen under 35. She spent seven years as Chair of the UK’s leading maternity discrimination charity, Pregnant Then Screwed.

Her children’s book, Taylor Meets The Trick, is helping young people and grown-ups all over the world name the patriarchy for what it is, and begin to unlearn it together.

She grew up in Kilmarnock in Scotland and now lives in Uppsala in Sweden with her family.

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Be UPFRONT

“Hyping women is my love language. And so, Be UPFRONT spoke to my soul. Practical, passionate and precisely pertinent, Lauren turns the idea of “confidence” from a nebulous intangible into a daily practice. A must-read (wo)manual for women everywhere.”

Erin Gallagher
Author of Hype Women

“The Confidence Manual every woman should read”

Gilli Whitty Collins
Author of 'Why Men Win At Work

“Every leader needs this book. Lauren Currie redefines confidence as a skill we can all build - and in doing so, she gives us the tools to transform not just ourselves, but our teams and organisations too.”

Kylie Reid
Founder of EGG

WHAT READERS SAY

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NEW RULES

The financial guidance from Be UPFRONT has been instrumental in our decision-making process. Their analysis is thorough and helps us to navigate complex financial landscapes.

David Brown

Financial Analyst

The technical expertise at Be UPFRONT is impressive. They understand the nuances of software development and provide valuable insights that have improved our project outcomes significantly.

Michael Johnson

Software Engineer

The operational insights provided by Be UPFRONT have streamlined our processes. Their recommendations are practical and have led to significant efficiency gains.

James Martinez

Operations Manager

Be UPFRONT has transformed the way we approach our marketing strategies. The insights provided are not only actionable but also tailored to our specific needs. I highly recommend their services to anyone looking to enhance their marketing efforts.

John Doe

Marketing Manager

Working with Be UPFRONT has been a game changer for our design process. Their feedback is constructive and helps us to refine our products effectively. The team is professional and dedicated, making collaboration seamless.

Jane Smith

Product Designer

Be UPFRONT has helped us to enhance our customer service approach. Their training and resources have empowered our team to deliver exceptional service.

Patricia Rodriguez

Customer Service Lead

Be UPFRONT has provided us with invaluable support in our HR initiatives. Their insights into employee engagement and retention strategies have made a significant impact on our company culture.

Sarah Wilson

HR Specialist

I have seen a noticeable improvement in our sales figures since we started working with Be UPFRONT. Their strategies are innovative and have helped us to reach new markets.

Chris Lee

Sales Executive

Be UPFRONT's approach to content strategy is refreshing. They focus on data-driven decisions that have helped us to engage our audience more effectively. Their team is knowledgeable and easy to work with.

Emily Davis

Content Strategist

Be UPFRONT has elevated our social media presence. Their strategies are creative and effective, leading to increased engagement and brand awareness.

Laura Garcia

Social Media Manager

UNLEARN. RELEARN. BE UPFRONT.

Pre-order your copy now

Step by step. Rule by rule. You’ll build a confidence practice that belongs to you.

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“Be UPFRONT will change how you think about confidence forever - it's gentle, smart, and deeply human.”

Dr Soph , Clinical psychologist and bestselling author

“Equal parts rebellion and roadmap - Lauren Currie shows us how confidence really works.”

Zoe Blaskey, Author and Host of Motherkind

“Both a manifesto and a guide, BE UPFRONT will change the way you think about confidence and show you exactly what you need to do to uncover yours. A world of confident women will be a changed world for everyone.”

Stephanie Harrison, bestselling author of New Happy

“Finally, a book that treats confidence as what it really is - not a personality trait, but a skill. Lauren Currie gives us the tools to build it lesson by lesson”

Nisham Patel Robb